Business Development for Coaches April 2018

Business Development for Coaches – Meetings in London


Special Interest Group for Coaches


Why was this group set up?

Research asking coaches what they needed the most gave a resounding answer of ‘Help with developing our practice’.

Results from 500 responses* showed that coaches love the profession, delivering coaching and making a difference to their clients, but often they struggle with how to run it as a business.


When is it?

This group will be meeting approximately 4-5 times a year.
There will be evening meetings as well as one-day masterclasses at special rates.
The next meeting is:

Saturday, 21st April 2018

Time: 10.00am – 5.00pm

How to Get Clients by Referral and Recommendation – One-Day Masterclass


Research shows that 73% of buyers of executive coaching find their coach through personal reference

Attracting new clients by reference is a great marketing technique when it occurs, however there are two main problems:

1. If we just rely on others to remember to recommend us, there is little we can do to generate business when we want or need to

2. Most coaches don’t have a reliable strategy which brings in referrals consistently

If you don’t know how to actively generate recommendations and referrals you could be missing out on one of the easiest ways to gain new clients.

In this masterclass Lisa Farr will show you how to create a simple referral plan for your business. Based on years of working with hundreds of coaches, consultants and trainers she is going to share with you what really works for a coaching based business.


During this one day masterclass you will learn:

  • 3 specific strategies for generating referrals that are easy to apply
  • Find out when are the best times to ask for a recommendation
  • How to build a referral system into your usual business activities so that recommended clients come to you regularly
  • Discover where the best opportunities for gaining referrals are in your business
  • How to ask for a referral (many people don’t ask because they don’t know how or feel embarrassed)
  • Find out how this referral strategy fits in with an overall marketing plan to maximise your sales
  • How to follow up with clients who are referred to you – including what to offer when they get in touch


How Do I Book?

You can pay below via Paypal.
Early bird rate is £97 for bookings by 24th March instead of £127
Only 30 spaces available due to room size.

To Pay Via Paypal

Please press the button below.



Holiday Inn London – Kensington Forum, 97 Cromwell Road, London SW7 4DN
Closest Tube: Gloucester Road – 5 minutes walk


Who is running the group?

Lisa Farr specialises in helping coaches to get more clients and make more money with ease and integrity. She has over twenty-five years experience in marketing and is a Fellow of the Chartered Institute of Marketing, which puts her in the top 3% of marketers worldwide.

This group has been set up to help you with the following challenges:

  • How to get more of the right type of clients
  • Marketing
  • Business development
  • How to price your services
  • Selling with integrity
  • How to establish your credentials as an expert
  • Outsourcing
  • Discovering what marketing really works for a coaching business – so that you can stop wasting your valuable time on things that simply do not work

Come along and join Lisa Farr and others for inspiration, connection and insights.


How To Book Your Place

You can pay below via Paypal, send a cheque or make a bank transfer.
Early bird rate is £97 for bookings by 24th March instead of £127 Book early as numbers are strictly limited.

To Pay Via Paypal

Please press the button below.



To Pay by Bank Transfer or Cheque

Please send me a message via the Contact Form below and I will send you the details.
* Source of research: Association for Coaching survey 2014.