Contents of a Marketing Plan


What are the Crucial Contents of a Marketing Plan?

The contents of a plan for a small business can be relatively straight-forward. It is far better to have a short marketing plan which you refer to regularly and update, than to have a lengthy, detailed plan which sits on a shelf collecting dust

Marketing Goals & Research

After establishing your marketing goals, a basic marketing plan would include market research which gives details on your business sector and your competition.

Target Market

The plan would identify your target market, which is a description of the group of people (or businesses) you intend to sell to.


There would be a section on your range of services or products and the prices you charge.

Communications & Marketing Strategy

One of the largest sections for a small business would usually be your communications and marketing strategy. This would include your list of promotional activities and a marketing action plan.

Marketing Plan Template

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