What are the Crucial Contents of a Marketing Plan?
The contents of a plan for a small business can be relatively straight-forward. It is far better to have a short marketing plan which you refer to regularly and update, than to have a lengthy, detailed plan which sits on a shelf collecting dust
Marketing Goals & Research
After establishing your marketing goals, a basic marketing plan would include market research which gives details on your business sector and your competition.
The plan would identify your target market, which is a description of the group of people (or businesses) you intend to sell to.
There would be a section on your range of services or products and the prices you charge.
Communications & Marketing Strategy
One of the largest sections for a small business would usually be your communications and marketing strategy. This would include your list of promotional activities and a marketing action plan.
Marketing Plan Template
To see more details of the contents of a marketing plan, fill in the boxes on the top right hand side to download your Free Marketing Plan Template.