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Privacy Policy

Privacy Policy

Thank you for following the link to find out what Inspired Business Academy is doing to look after your personal information.

Inspired Business Academy is owned and run by Lisa Farr. The original business name was updated from Inspired Marketing to Inspired Business Academy in 2016. This privacy policy sets out how Inspired Business Academy uses and protects any information that you give Inspired Business Academy when you use this website.
Inspired Business Academy is committed to doing everything within our power to ensure that your privacy is protected.

This policy sets out the basis on which any personal data we collect from you, or that you provide us with, will be processed by us. It includes when and why we collect information, how we use it, the situations when other people can see or use it and how we keep it secure.

This privacy policy applies to www.InspiredBusinessAcademy.co.uk if you leave our site via a link or otherwise, you will be subject to the policy of that website provider.

Inspired Business Academy may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from September 2018.

We only collect and use personal data when we need to:

  • when you have asked us to do something (for example send you newsletters and updates)
  • so that we can reply to queries
  • develop and manage our business relationships
  • help grow our business and fulfil our contracts
  • to provide services to our clients
  • to meet our legal obligations

We try to make sure the information we hold is accurate, up to date and is no more than we need to have.


Cookies are pieces of tracking information that are stored on your computer’s hard drive by your web browser. When you first visit our website you will be given the opportunity to allow or disallow cookies. Cookies allow web applications to respond to you as an individual. Once you agree, the web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We monitor the volume of visitors to our website, how you found us, where you came from and which pages you view when visiting our site.   At this stage, we do not know who you are, just that some people arrive from here and go there.   We do not harvest or collect email addresses from website visitors. If you don’t contact us and give us your email, we don’t have your details.

We use cookies to enable us to use things like google analytics.  You can disable cookies in your browser if you don’t want us to collect them.  We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.

None of this results in us contacting you or monitoring you in any personal or individual way – we just like to know who our typical customer is and what they like.
By using our website, you agree to our use of cookies unless you have disabled them yourself. Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site.

Downloads, newsletters, updates and services

If you contact us and ask us to send you information or if you download, or purchase a product or service we will put your details on our marketing database and send you what you asked for.
We will send you occasional articles of interest and updates. We may also periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

Occasionally, we may also use your information to contact you for market research purposes or send you promotional information about third parties which we think you may find interesting.

Any automated email sent to you will have an unsubscribe option on it that can be triggered at any time. We hold your information in a programme called MailChimp. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-communications. For more information, please see MailChimp’s privacy notice. MailChimp holds data in the USA – they comply with the EU-US Privacy Shield Framework, protecting your data.

Who can see and use your data?

We will not sell, distribute or lease your personal information to third parties unless we are required by law.

Data Location and Platforms

Like many businesses, we do not have any tailor-made software – we use mainstream packages for everything from our website to email.
This means that much of our data is held in services in the USA. We have picked mainstream suppliers with appropriate security standards.
Special category data (about your health, orientation, beliefs etc) is rarely held by us and if it is it is normally part of providing a coaching service.   We do not routinely collect this data about anyone.

How long do we keep your data for?

If you unsubscribe from our newsletter list, your unsubscribe is recorded so that we do not continue to send newsletters and updates to your email address.
We find that people come back to us a long time after our initial contact.  We do like to be able to respond appropriately and intelligently to past connections, so we generally keep your information on our system for 5 years from our last point of contact.
If you have contacted us and signed up to a mailing list but never purchased from us, you will remain on the list you joined until you unsubscribe from that list.  In order to maintain our records and avoid adding you again by mistake, unsubscribes are kept on an unsubscribe list.
Clients and suppliers
We often have a long-term relationships with our clients.  We also offer advice and support.  For that reason, we retain information for 5 years from the last point of contact.  This allows us to have financial records going back far enough to satisfy HMRC, advice records going far enough back to satisfy our insurers.

Our basis of processing:

Signing onto our mailing list is by your consent – and when you withdraw your consent we stop that processing your data.
Apart from that, the information we hold is based on our needing the information to run our business and provide our products and services – either so we can perform our contract with you, or because we have a legitimate business interest in processing your data.
In a few situations we are processing personal data because we are under a legal obligation to do so.  This principally relates to our business, accounting and tax records.
You have a “right to be forgotten” – but that does have some legal limits to it.  If you want us to remove information about you, let us know.  If you have been a client, we may not be able to remove all data as we will have to ensure that we can continue to comply with legal, accounting, taxation and our insurer’s requirements.

1. Prospects
Most of the information we process comes from you.  We process it so we can reply to you, and when you contact us again we know what you asked before, what you were sent, and what you told us.
Typically, we are collecting name, contact details, how we came across you, and background information from you or published by you on and freely accessible on the internet, on why you might be interested in our products or services or a relevant contact for our business.
If we email you individually using our own email system, or respond to an email sent to us at any of our business email addresses, a copy of that email will be stored.  We use Mail and Backblaze as a back up service. [This is fully encrypted and they comply with the EU-U.S. Privacy Shield Framework, protecting your data.]

We currently keep individual emails from and to you indefinitely, so we have a record of our interactions, queries, and how we resolved them. We do not routinely keep special category data.  If we have any, it was supplied or made publicly available by you.

2. Clients
Once you become a client, we will collect further information from you.
This will include the information we collect from Prospects (above).  We collect your email address, phone number and postal address so we can provide what we have contracted to, invoice you and keep proper records of our business relationship.
We process your data to support the delivery of the goods and services you have bought.  We keep records of the goods/services provided to you, and information you give us, so we can support you when needed and advise you of any additional products or services you may need or may be appropriate for you.
Third party data: As well as your own personal data, we understand that you may need to provide us with personal data relating to your employees, your workers, or third parties – depending on the services we are providing to you.  We hold all such information as confidential.

Financial and credit details
We do not receive or store your credit card details. Credit card payments are handled by an external secure processor in accordance with their data security policies.  We do not take telephone orders and the only way to pay us by credit card is online via that secure processor. We receive limited information from our processor for us to tie up your payment with your invoice.
We do not keep credit scores nor use credit reference agencies.
When you pay us by BACS or direct transfer, we receive limited information about you from our bank, usually the name of the person who paid us and how much and the reference number.

3. Suppliers, Associates and Affiliates
We collect information on potential and actual suppliers and associates.  This is mostly provided by you, but we do add to it the same kind of data we use for Prospects (see above).
If you become a supplier or associate we keep a copy of the contract between us and your bank details so we can pay you.  We also keep a record of invoices/payments for accounting purposes.
We keep a record of the work you undertook for us along with any comments, reviews or suggestions about that work including complaints (if any) and their resolution.
This information is all needed to manage the contract between us, support our client relationships, and manage our supply chain.
If you are an affiliate, your affiliate data is held in accordance with this policy and our affiliate agreement.  We will ask you for information when you apply to be an affiliate, and that will be processed to administer the affiliate scheme.

Please get in touch

We hope that you now appreciate that when you pass your personal details to us we will do everything we can to keep them safe and secure. If you have any comments or feedback on how we are using your data, if you believe the information we hold about you is out of date, or you would like to unsubscribe from our mailing list, please contact us via the Contact Page or call 01903 357117.

Right to know and amend information

If you are not happy with being on any of our lists you can simply unsubscribe.  If you want to be removed from our customer records, please let us know.

You have a right to ask us what information we hold about you. You can also, if you wish, obtain a copy of this information, all you have to do is ask. We will just need to check your identity. If you feel for some reason we have information we should not be keeping, or it is out of date or otherwise wrong, please let us know and we will take appropriate action.

Questions or concerns

If you have any questions or concerns about the way we are using your personal information please contact us via the Contact Page or call 01903 357117 and we will try to resolve the issue. If we can’t sort it out the official authority here in the UK is the Information Commissioner and you can raise your concerns with them.

Access to information

You have the right to access information about you that we hold. Your right of access can be exercised in accordance with the Data Protection Act. Access requests are subject to a fee of £25 to meet our costs in providing you with the details.


Please contact us if you have any questions, concerns, comments or requests regarding this policy via the Contact Page or call 01903 357117.